Published August 3, 2012
The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.
Hybrids continued strong growth versus a tsunami-affected year-ago result, but they declined from last month's results, albeit slightly less than the general decline in auto sales. The take rate for hybrids of 2.7 to 2.8 percent has been consistent the last three months and below the 3.4 percent achieved in March and April when fuel prices were higher.
This month's Prius hybrid numbers are confirmed in total, however Toyota does not break out individual models, and we were not able to confirm precise numbers. Thus, be advised the breakdown between the Prius C, V, and Liftback is estimated from the total of the three. We used last month's distribution to make this split. The Liftback would do a little better and the Prius C would do a little worse if we used a longer period to make the split.
The C-Max and new version of the Fusion hybrid will be more fully available in coming months, with the new version of the Lincoln MKZ coming late this year. Volumes of the Malibu hybrid will also increase, but there will be competition within the showroom as additional (non-hybrid) versions of the 2013 Malibu become available.
The Volt continues to dominate the plug in segment and has consistently sold over 1,500 units monthly since March. The Leaf continues to struggle, with Nissan citing distribution issues.
The Honda Fit EV has launched, but volumes will be minimal as the vehicle is only available in select markets.
After a strong start in March-May, the Prius plug in has declined somewhat, but availability is also an issue in this case.
Diesel sales remain dominated by VW with strong sales of the Jetta (30 percent of total sales) and Passat (over 20 percent of total sales).
July 2012 Hybrid Car Sales Numbers
Hybrids sold in the U.S. (July 2012): 31,610
Hybrid Take-Rate: 2.75%
U.S. hybrid sales for July 2012
| Model | Units | vs. last month | vs. July 2011 | CYTD | vs. CYTD 2011 |
|---|---|---|---|---|---|
| Toyota Prius Liftback | 9,954 | -13.5% | 25.9% | 93,615 | 25.8% |
| Prius c | 3,162 | -13.5% | n/a | 19,393 | n/a |
| Toyota Camry | 3,197 | -7.9% | 713.5% | 26,747 | 358.5% |
| Prius v | 2,839 | -13.5% | n/a | 25,263 | n/a |
| Chevy Malibu Hybrid | 1,938 | -3.2% | n/a | 8,906 | 37.008.3% |
| Hyundai Sonata | 1,888 | 0.2% | -54.4% | 12,455 | 57.5% |
| Lexus CT 200h | 1,499 | 8.1% | -3.5% | 10,943 | 105.7% |
| Lexus RX400/450h | 1,171 | -1.8% | 74.5% | 6,747 | 8.6% |
| Ford Fusion | 1.109 | 39.1% | 143.2% | 6,097 | -21.6% |
| Buick LaCrosse | 867 | -30.4% | n/a | 7,625 | n/a |
| Kia Optima | 848 | -9.1% | 182.7 | 6,098 | 1,413.2% |
| Linc. MKZ Hybrid | 594 | 31.7% | 23.8% | 3,220 | -5.5% |
| Honda Civic | 471 | -14.1% | 41.4% | 4,589 | 67.2% |
| Toy. Highlander | 469 | -5.4% | 152.5% | 3,520 | 18.1% |
| Honda Insight | 419 | -15.2% | -57.5% | 4,460 | -63.3% |
| Honda CR-Z | 330 | -19.3% | -62.4% | 2,734 | -69.2% |
| Buick Regal | 233 | 6.4% | n/a | 1,091 | n/a |
| Acura ILX | 110 | -4.3 | n/a | 259 | n/a |
| Porsche Cayenne | 60 | 42.9% | -53.8% | 729 | -26.7% |
| Lexus GS450h | 60 | -20.0% | 130.8% | 244 | 41.0% |
| Infiniti M35h | 59 | -19.2% | 68.6% | 373 | 155.5% |
| Ford Escape | 50 | 194.1% | -92.3% | 1,214 | -80.3% |
| Cad. Escalade | 50 | 2.0% | 25.0% | 408 | -34.8% |
| Chevy Tahoe | 46 | -6.1% | 58.6% | 310 | -21.9% |
| Chevy Silverado | 39 | 30.0% | 50.0% | 297 | -52.6% |
| GMC Yukon Hybrid | 36 | 38.5% | -21.7% | 297 | -36%.9 |
| Porsche Panamera S | 35 | 40.0% | n/a | 275 | n/a |
| VW Touareg Hybrid | 27 | 8.0% | 92.9% | 155 | -48.0% |
| BMW Hybrid 7 | 14 | 100.0% | -30.0% | 219 | -1.4% |
| GMC Sierra | 9 | 12.5% | -18.2% | 66 | -49.2% |
| BMW ActiveHybrid5 (535ih) | 7 | 250.0% | n/a | 11 | n/a |
| Altima | 7 | 133.3% | -96.6% | 96 | -96.3% |
| Mercedes S400HV | 5 | -37.5% | -80.0% | 77 | -62.8% |
| Lexus HS 250h | 5 | -60.0% | -98.7% | 626 | -62.4% |
| Mercedes ML450 | 2 | 33.3% | n/a | 18 | 1,700.0% |
| BMW X6 | 1 | 0.0% | -85.7% | 4 | -89.2% |
| Lexus LS600hL | 1 | -83.3% | -83.3% | 40 | 11.1% |
| Mazda Tribute | 0 | -100.0% | -100.0% | 90 | -63% |
| Ford C-Max Hybrid | 0 | n/a | n/a | 0 | n/a |
| All hybrids | 31,610 | -8.5% | 61.1% | 249,311 | 63.2% |
| All vehicles | 1,150,002 | -10.3% | 8.9% | 8,398,746 | 14.0% |
July 2012 Plug-in Electric Car Sales Numbers
Plug-in cars sold in the U.S. (July 2012): 3,016
Plug-in Take-Rate: 0.26%
U.S. plug-in electric sales for July 2012
| Model | Units | vs. last month | vs. July 2011 | CYTD | vs. CYTD 2011 |
|---|---|---|---|---|---|
| Chevrolet Volt | 1,849 | 5.1% | 1,379.2% | 10,666 | 271.6% |
| Prius PHV | 688 | -1.0% | n/a | 5,021 | n/a |
| Nissan LEAF | 395 | -26.2% | -57.6% | 3,543 | -26.3% |
| Mitsubishi i-MiEV | 33 | 0.02% | n/a | 366 | n/a |
| Ford Focus Electric | 38 | -57.3% | n/a | 135 | n/a |
| Honda Fit EV | 7 | n/a | n/a | 7 | 48.3 |
| Smart forTwo EV | 6 | -95.3% | 500.0% | 135 | 53.4% |
| BMW Active E | 0 | 100.0% | n/a | 673 | n/a |
| All plug-in cars | 3,016 | -16.1% | 229.0% | 20,546 | 161.4% |
| All vehicles | 1,150,002 | -10.3% | 8.9% | 8,398,746 | 14.0% |
July 2012 Clean Diesel Car Sales Numbers
Clean Diesels sold in the U.S. (July 2012): 9,488
Diesel Take-Rate: 0.83%
U.S. clean diesel sales for July 2012
| Model | Units | vs. last month | vs. July 2011 | CYTD | vs. CYTD 2011 |
|---|---|---|---|---|---|
| VW Jetta | 3,787 | -3.7% | -27.3% | 28,225 | -12.1% |
| VW Passat | 2,171 | 1.1% | 268.6% | 13,538 | 2,198.5% |
| VW Golf | 886 | -2.9% | -8.3% | 5,734 | -3.9% |
| BMW X5 | 758 | -41.6% | 34.9% | 5,829 | 52.5% |
| Mercedes ML320 | 425 | -31.2% | 33.6% | 3,665 | 95.3% |
| VW Touareg | 332 | -5.9% | 67.7% | 2,612 | 70.1% |
| Audi A3 | 304 | 24.4% | 28.3% | 2,318 | 12.1% |
| Mercedes GL320 | 264 | 50.9% | -27.1% | 3,601 | 23.3% |
| Audi Q7 | 231 | -9.4% | -19.8% | 1,785 | -22.9% |
| Mercedes S350 | 102 | 21.4% | n/a | 536 | n/a |
| Mercedes E320 | 212 | -8.2% | -0.9% | 1,811 | 7.4% |
| Mercedes R320 | 9 | -94.9% | -52.6% | 344 | -9.7% |
| BMW 335d | 7 | 250.0% | -97.8% | 704 | -62.3% |
| Jeep Gr Cherokee | 0 | n/a | -100.0% | - | -100.0% |
| All clean diesels | 9,488 | -10.3% | 2.2% | 70,702 | 23.4% |
| All vehicles | 1,150,002 | -10.3% | 8.9% | 8,398,746 | 14.0% |
