Published August 1, 2012
By Philippe Crowe
The Infiniti Emerg-e has won a prestigious award from the German Design Council. The concept car, launched at the Geneva Motor Show earlier this year, was announced today as the winner in the Concepts category of the Automotive Brand Contest 2012, the international competition for automotive brands and now a major industry event.
The Infiniti Emerg-e is the brand’s first range-extended, mid-engined electric sports car concept.
The award, which will be presented in a ceremony at Paris’ Mondial de L’Automobile, on September 27, recognizes excellence and innovation in product design, and celebrates the brand’s fresh, fluent design approach, expressed in the highly aerodynamic curves of the Infiniti Emerg-e.
This is the latest milestone to be achieved by this sports car. Infiniti sees this as physical proof of the company’s intention to produce a bold halo model befitting the brand’s promise of Inspired Performance.
In June, a fully functioning prototype version of the Infiniti Emerg-e made its global debut at the Goodwood Festival of Speed, driven by Red Bull Racing Formula 1 driver, Mark Webber.
Infiniti says the Emerg-e provides a glimpse into Infiniti’s future and features new technologies that the brand will adopt in its quest to build dramatic and sustainable high performance cars.
The first Infiniti to be developed in Europe, the concept has evolved through Infiniti’s partnership with the UK government’s Technology Strategy Board (TSB) initiative, whose aim is to speed the arrival of low carbon vehicles to our roads. The partial-funding from the TSB has significantly deepened the resource that the Infiniti can draw upon in the development of Emerg-e and technology relevant for the future of the automobile.
