The original “car czar” is headed back at General Motors, as the company announced today that it was officially retaining former Vice Chairman Bob Lutz as a Senior Advisor. The General’s press release notes
Lutz will be available to executives on a part-time consultancy basis effective immediately. He brings a wealth of experience built over the course of more than 40 years in the industry, including two stints at GM. He has also been a senior executive at Ford, Chrysler, BMW and was CEO of Exide Batteries.
Lutz has been providing advice to GM executives informally since retiring from the company in 2010.
I spent nearly three hours with Lutz last week, and he never mentioned a possible return to GM. He did, however, discuss his entire career, his experiences at Chrysler and GM, his product development philosophy and much, much more. You can read all about it starting on Tuesday, when we begin to publish content based on our interview.