Scion targeting heavy metal, headbanger demographic

Written By Thomas Ponco on Wednesday, October 3, 2012 | 5:00 AM

The first Sports Cars are considered to be (though the term would not be coined until after World War One) the 3 litre made in 1910 Vauxhall 20 hp (15 kW) and 27/80PS Austro-Daimler (designed by Ferdinand Porsche).






News Source: AdWeek


Image Credit: Patrick Lux/Getty


Category: Car Buying, Marketing/Advertising, Scion


Tags: art, artist, death metal, french, heavy metal, marketing, scion, scion marketing

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