July 2012 Dashboard

Written By Thomas Ponco on Friday, August 3, 2012 | 2:30 PM

The first Sports Cars are considered to be (though the term would not be coined until after World War One) the 3 litre made in 1910 Vauxhall 20 hp (15 kW) and 27/80PS Austro-Daimler (designed by Ferdinand Porsche).

Published August 3, 2012

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.





Hybrids continued strong growth versus a tsunami-affected year-ago result, but they declined from last month's results, albeit slightly less than the general decline in auto sales. The take rate for hybrids of 2.7 to 2.8 percent has been consistent the last three months and below the 3.4 percent achieved in March and April when fuel prices were higher.



This month's Prius hybrid numbers are confirmed in total, however Toyota does not break out individual models, and we were not able to confirm precise numbers. Thus, be advised the breakdown between the Prius C, V, and Liftback is estimated from the total of the three. We used last month's distribution to make this split. The Liftback would do a little better and the Prius C would do a little worse if we used a longer period to make the split.



The C-Max and new version of the Fusion hybrid will be more fully available in coming months, with the new version of the Lincoln MKZ coming late this year. Volumes of the Malibu hybrid will also increase, but there will be competition within the showroom as additional (non-hybrid) versions of the 2013 Malibu become available.



The Volt continues to dominate the plug in segment and has consistently sold over 1,500 units monthly since March. The Leaf continues to struggle, with Nissan citing distribution issues.



The Honda Fit EV has launched, but volumes will be minimal as the vehicle is only available in select markets.




After a strong start in March-May, the Prius plug in has declined somewhat, but availability is also an issue in this case.




Diesel sales remain dominated by VW with strong sales of the Jetta (30 percent of total sales) and Passat (over 20 percent of total sales).



July 2012 Hybrid Car Sales Numbers



Hybrids sold in the U.S. (July 2012): 31,610
Hybrid Take-Rate: 2.75%




U.S. hybrid sales for July 2012

































































































































































































































































Model Units vs. last month vs. July 2011 CYTD vs. CYTD 2011
Toyota Prius Liftback 9,954 -13.5% 25.9% 93,615 25.8%
Prius c 3,162 -13.5% n/a 19,393 n/a
Toyota Camry 3,197 -7.9% 713.5% 26,747 358.5%
Prius v 2,839 -13.5% n/a 25,263 n/a
Chevy Malibu Hybrid 1,938 -3.2% n/a 8,906 37.008.3%
Hyundai Sonata 1,888 0.2% -54.4% 12,455 57.5%
Lexus CT 200h 1,499 8.1% -3.5% 10,943 105.7%
Lexus RX400/450h 1,171 -1.8% 74.5% 6,747 8.6%
Ford Fusion 1.109 39.1% 143.2% 6,097 -21.6%
Buick LaCrosse 867 -30.4% n/a 7,625 n/a
Kia Optima 848 -9.1% 182.7 6,098 1,413.2%
Linc. MKZ Hybrid 594 31.7% 23.8% 3,220 -5.5%
Honda Civic
471 -14.1% 41.4% 4,589 67.2%
Toy. Highlander 469 -5.4% 152.5% 3,520 18.1%
Honda Insight 419 -15.2% -57.5% 4,460 -63.3%
Honda CR-Z 330 -19.3% -62.4% 2,734 -69.2%
Buick Regal 233 6.4% n/a 1,091 n/a
Acura ILX 110 -4.3 n/a 259 n/a
Porsche Cayenne 60 42.9% -53.8% 729 -26.7%
Lexus GS450h 60 -20.0% 130.8% 244 41.0%
Infiniti M35h 59 -19.2% 68.6% 373 155.5%
Ford Escape 50 194.1% -92.3% 1,214 -80.3%
Cad. Escalade 50 2.0% 25.0% 408 -34.8%
Chevy Tahoe 46 -6.1% 58.6% 310 -21.9%
Chevy Silverado 39 30.0% 50.0% 297 -52.6%
GMC Yukon Hybrid 36 38.5% -21.7% 297 -36%.9
Porsche Panamera S 35 40.0% n/a 275 n/a
VW Touareg Hybrid 27 8.0% 92.9% 155 -48.0%
BMW Hybrid 7 14 100.0% -30.0% 219 -1.4%
GMC Sierra 9 12.5% -18.2% 66 -49.2%
BMW ActiveHybrid5 (535ih) 7 250.0% n/a 11 n/a
Altima 7 133.3% -96.6% 96 -96.3%
Mercedes S400HV 5 -37.5% -80.0% 77 -62.8%
Lexus HS 250h 5 -60.0% -98.7% 626 -62.4%
Mercedes ML450 2 33.3% n/a 18 1,700.0%
BMW X6 1 0.0% -85.7% 4 -89.2%
Lexus LS600hL 1 -83.3% -83.3% 40 11.1%
Mazda Tribute 0 -100.0% -100.0% 90 -63%
Ford C-Max Hybrid 0 n/a n/a 0 n/a
All hybrids 31,610 -8.5% 61.1% 249,311 63.2%
All vehicles 1,150,002 -10.3% 8.9% 8,398,746 14.0%







July 2012 Plug-in Electric Car Sales Numbers



Plug-in cars sold in the U.S. (July 2012): 3,016
Plug-in Take-Rate: 0.26%




U.S. plug-in electric sales for July 2012







































































Model Units vs. last month vs. July 2011 CYTD vs. CYTD 2011
Chevrolet Volt 1,849 5.1% 1,379.2% 10,666 271.6%
Prius PHV 688 -1.0% n/a 5,021 n/a
Nissan LEAF 395 -26.2% -57.6% 3,543 -26.3%
Mitsubishi i-MiEV 33 0.02% n/a 366 n/a
Ford Focus Electric 38 -57.3% n/a 135 n/a
Honda Fit EV 7 n/a n/a 7 48.3
Smart forTwo EV 6 -95.3% 500.0% 135 53.4%
BMW Active E 0 100.0% n/a 673 n/a
All plug-in cars 3,016 -16.1% 229.0% 20,546 161.4%
All vehicles 1,150,002 -10.3% 8.9% 8,398,746 14.0%








July 2012 Clean Diesel Car Sales Numbers



Clean Diesels sold in the U.S. (July 2012): 9,488
Diesel Take-Rate: 0.83%




U.S. clean diesel sales for July 2012

















































































































Model Units vs. last month vs. July 2011 CYTD vs. CYTD 2011
VW Jetta 3,787 -3.7% -27.3% 28,225 -12.1%
VW Passat 2,171 1.1% 268.6% 13,538 2,198.5%
VW Golf 886 -2.9% -8.3% 5,734 -3.9%
BMW X5 758 -41.6% 34.9% 5,829 52.5%
Mercedes ML320 425 -31.2% 33.6% 3,665 95.3%
VW Touareg 332 -5.9% 67.7% 2,612 70.1%
Audi A3 304 24.4% 28.3% 2,318 12.1%
Mercedes GL320 264 50.9% -27.1% 3,601 23.3%
Audi Q7 231 -9.4% -19.8% 1,785 -22.9%
Mercedes S350 102 21.4% n/a 536 n/a
Mercedes E320 212 -8.2% -0.9% 1,811 7.4%
Mercedes R320 9 -94.9% -52.6% 344 -9.7%
BMW 335d 7 250.0% -97.8% 704 -62.3%
Jeep Gr Cherokee 0 n/a -100.0% - -100.0%
All clean diesels 9,488 -10.3% 2.2% 70,702 23.4%
All vehicles 1,150,002 -10.3% 8.9% 8,398,746 14.0%









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