Electric Life Video Series Follows Audi A3 e-tron in the Real World

Written By Thomas Ponco on Thursday, July 26, 2012 | 9:30 PM

The first Sports Cars are considered to be (though the term would not be coined until after World War One) the 3 litre made in 1910 Vauxhall 20 hp (15 kW) and 27/80PS Austro-Daimler (designed by Ferdinand Porsche).

Published July 27, 2012


By Huw Evans



As an ongoing series, Audi has released the first of its “Electric Life Videos.” These aim to chronicle the daily lives of a select number of motorists, who’ve been given A3 e-tron hatchbacks as part of a pilot program.



Besides the entertainment factor, the reason behind the video component of the initiative, is so that Audi can determine the practicality of making EVs a viable option to consumers, based on the participating motorists’ own trials and tribulations and their reactions to “owning” and operating the vehicles.



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The pilot program has been set up in four different cities across the U.S., Denver, Los Angeles, San Francisco and the capital, Washington D.C. Although Audi’s first plug-in vehicle is still over 18 months way from being available to consumers, perhaps the A3 e-tron pilot scheme will help spur demand for more Ingolstadt green vehicles. One thing’s for certain, the publicity generated certainly can’t hurt.



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