Published May 1, 2012
By Huw Evans
Although it seems the Ford Focus Electric has been off to a rather low-key start, Detroit’s number two automaker announced this week that the first 67 dealers have gained certification. As a result, they can now begin selling Ford’s new pure EV.
According to a press release from the company, certification means that each of the dealers in question has met the required guidelines necessary for selling EVs, which includes having dedicated on-site staff trained in electric vehicle servicing and operation, plus the provision for at least two charging stations.
Additional criteria for certification include having at least one Focus Electric available for demonstration at all times, and one charging station in the customer area and one in the service area. Further, specialized EV training certification and knowledge is required for 80 percent of the total sales managers, consultants, service managers and technicians at the dealership. What's more, a certified dealer must have participation in a Ford “Go Green” on-site facility assessment – this is a survey that helps identify energy and cost saving opportunities, designed to reduce the store’s carbon footprint. Lastly, the required display of point-to-purchase materials must be in the showroom, including signage.
That's a sizable list, isn't it?
The first 67 dealers authorized to sell the Focus Electric, are located in what are seen as key markets for EVs; California, New Jersey and New York. Although certification has been granted, the first cars aren’t expected to arrive at the dealers in question until early June. By the end of this year, Ford says it plans to have the Focus Electric available nationwide.
