The India arm of Honda Motor has officially launched its fuel-sipping Brio minicar, joining its Japanese rivals in the fight for a chunk of India's lucrative minicar segment. Toyota launched its Etios Liva in April of 2011 and Nissan rolled out its Micra in mid-2010.
The no-frills Brio starts at 395,000 rupees ($8,018 U.S. at today's exchange rate), compared with 390,000 rupees ($7,904) for the Liva and 398,000 rupees ($8,079) for the barebones Micra. Takashi Nagai, chief executive of Honda India, states:
We have been able to launch the Brio at a competitive price due to our concerted efforts to control costs, maximize production efficiencies and minimize impact of currency fluctuations. We have achieved this through pure localization.
On the fuel efficiency front, the Brio sports Honda's Euro 4-compliant 1.2-liter four-cylinder i-VTEC engine with 90 horsepower on tap. This high-revving mill returns approximately 47 miles per gallon (U.S.). The Brio joins Honda's Jazz, City, Civic, Accord and CR-V in India.